In May 2024 McDonald's Canada celebrated Grimace's birthday by offering the Grimace Shake! This promotion was offered for only 2 weeks in McDonald's locations across the country. I contributed to this project with IMS Canada, working with supplied english creative from agency partners. I created the french and bilingual lockups for use on printed and digital pieces which were shared across multiple agencies. I also worked on the final art rollout of many elements including dive-thru signage, table flip inserts and digital menu boards.
2ft Translites displayed in
the drive-thru static menu board
the drive-thru static menu board
Table Flip Inserts displayed on
table tops in-restaurant
table tops in-restaurant
Digital promo displayed in
digital drive-thru menu boards
digital drive-thru menu boards