The 2024 McHappy Day campaign was my third year working on this program. The english versions of the creative was supplied by another agency. I rolled out french and bilingual versions based on the supplied and with reference to creative from previous years. I worked on the final art for print and digital elements.
Below are some examples of digital menu boards. The english language versions were supplied by another agency. I rolled out the french and bilingual. These were part of the drive-thru menu boards displayed at point of order.
