The 2024 Summer Drink Days campaign was my third year working on this program. This was a collaborate effort from my team. I was involved from the foundational art stage working on all language versions and creating custom die lines for shape cut designs.
Below are window decals that we were asked to create shape cut die lines for. The challenge was to create a shape that could accommodate the lockup for three different language versions. I ended up using a symmetrical design that would be the same on the front and back.
Below are examples of the digital menu boards created for this project. These are located at the interior point of order in a McDonald's restaurant. The english versions were supplied by another agency. I rolled out french and bilingual.
